An Outline of Methodology in Studies on Online Donations

The article proposes methodological guidelines for studies on a new tool in communication and gift-giving: online donations. It looks at donations the context of gift culture, with particular emphasis changes introduced by digitisation. author argues that are source valuable data, which could prove useful many sciences. As very specific relatively form media market, not an easy research material. An outline is provided methodology donations, including challenges problems researchers may encounter. solutions presented result author’s three years work field collecting analysing donation data.